Post by alicebapary717 on Feb 15, 2024 11:06:40 GMT
Google Ads is targeted pay-per-click (PPC) advertising. Ads appear in Google search results, on the Google Display Network (consisting of more than two million websites), and on Google properties such as Gmail and YouTube. At the heart of Google Ads is the search network, which allows advertisers to show ads to users who are actively searching for products or services that your company offers. Every time a user clicks on an ad, the platform charges a certain amount - pay per click. Before that, the advertiser assigns each keyword a maximum price per click, which tells Google how much you're willing to pay to get someone to click on your ad.
In general, the main goal of advertising on Google is to attract new (or existing) customers to your website who are actively searching for the product or service you provide. Main advantages: The ability to contact users exactly when they are ready to make a purchase. An effectively Lithuania Email List configured campaign can lead to conversions almost instantly. The ability to effectively manage the advertising budget. Costs can be tracked by clicks, campaigns, daily spend, and more. Ability to create remarketing campaigns. Ads will be shown when the user is on other websites in the Google advertising network. Broad options for targeting by location, demographic and behavioral indicators, interests and more.
Main disadvantages: You pay every time someone clicks on your ad, regardless of whether the action resulted in a conversion. Inthis way, you pay for clicks from visitors who may never purchase your product or service. Competitive industries have a higher CPC. If the bid for a keyword is too low, your ads may be moved to the second or third page of search results. A large number of requirements for advertisements. You are limited not only by the number of allowed characters, but also by editorial and content requirements for the ad. The landing page must be of high quality and relevant to the user's search query. Therefore, it will be necessary to invest in such areas as SEO and CRO.
In general, the main goal of advertising on Google is to attract new (or existing) customers to your website who are actively searching for the product or service you provide. Main advantages: The ability to contact users exactly when they are ready to make a purchase. An effectively Lithuania Email List configured campaign can lead to conversions almost instantly. The ability to effectively manage the advertising budget. Costs can be tracked by clicks, campaigns, daily spend, and more. Ability to create remarketing campaigns. Ads will be shown when the user is on other websites in the Google advertising network. Broad options for targeting by location, demographic and behavioral indicators, interests and more.
Main disadvantages: You pay every time someone clicks on your ad, regardless of whether the action resulted in a conversion. Inthis way, you pay for clicks from visitors who may never purchase your product or service. Competitive industries have a higher CPC. If the bid for a keyword is too low, your ads may be moved to the second or third page of search results. A large number of requirements for advertisements. You are limited not only by the number of allowed characters, but also by editorial and content requirements for the ad. The landing page must be of high quality and relevant to the user's search query. Therefore, it will be necessary to invest in such areas as SEO and CRO.