Post by alicebapary717 on Feb 15, 2024 5:04:23 GMT
Ranking means the distribution of web resources on the search results pageSERP. The system determines the site's place in the issue thanks to a combination of factors. They are host (the presence of an SSL certificate, the significance of the domain), text (content that meets current requests), technical (loading speed, adaptation to various gadgets and browsers), behavioral (the search engine independently evaluates usability) and commercial. We will talk about the commercial ranking factors in more detail later. What are commercial site ranking factors? These are the elements and characteristics of a website that influence users' trust and willingness to take a targeted action.
That is, these are methods of influencing sales, which are especially relevant for online stores and sites that provide various services. If the buyer visits two web resources with the same offers and prices, then the choice will be made based on a general set of factors: detailed Cambodia Email List descriptions and real photos; ease of design; availability of various communication channels; possibility to order related products; ease of return; real reviews Commercial ranking factors Read also : Google Algorithm Update 2023: All the updates that happened and the consequences faced by SEO specialists Why should commercial ranking factors be considered? It is likely that the buyer will make a choice in favor of a more convenient and understandable resource. A site that inspires trust is more likely to convert.
ResearchBaymard Instituteabout the causes of abandoned carts says that some of them can be avoided by improving usability. Potential buyers did not complete the purchase due to problems with delivery, long registration process, lack of trust in the resource itself, unclear final cost, lack of the desired payment method. The same study points to $260 billion in lost orders in the US and EU that can be recovered through conversion optimization. That is, improving the performance of the website — its interface, correct content, simplifying the ordering process, etc. In addition to the direct effects, commercial SEO factors affect the ranking of the site in the overall search results. Google evaluates both the assortment, convenience, user interface, and the number of rejections and successful conversions. If customers do not complete the checkout, but go to another resource to choose, read information, or whatever, your website will automatically lose its ranking.
That is, these are methods of influencing sales, which are especially relevant for online stores and sites that provide various services. If the buyer visits two web resources with the same offers and prices, then the choice will be made based on a general set of factors: detailed Cambodia Email List descriptions and real photos; ease of design; availability of various communication channels; possibility to order related products; ease of return; real reviews Commercial ranking factors Read also : Google Algorithm Update 2023: All the updates that happened and the consequences faced by SEO specialists Why should commercial ranking factors be considered? It is likely that the buyer will make a choice in favor of a more convenient and understandable resource. A site that inspires trust is more likely to convert.
ResearchBaymard Instituteabout the causes of abandoned carts says that some of them can be avoided by improving usability. Potential buyers did not complete the purchase due to problems with delivery, long registration process, lack of trust in the resource itself, unclear final cost, lack of the desired payment method. The same study points to $260 billion in lost orders in the US and EU that can be recovered through conversion optimization. That is, improving the performance of the website — its interface, correct content, simplifying the ordering process, etc. In addition to the direct effects, commercial SEO factors affect the ranking of the site in the overall search results. Google evaluates both the assortment, convenience, user interface, and the number of rejections and successful conversions. If customers do not complete the checkout, but go to another resource to choose, read information, or whatever, your website will automatically lose its ranking.